Tuesday, December 8, 2009

Changing Human Behavior

A You Tube link came the other day from Steve Self in Durango. This clip features an experiment to get people to use the stairs instead of the escalator. Take a look at the Musical Stairs. It turns out this is a bit of viral marketing from VW who want to make a statement about innovation. The have highlighted several other ideas for changing behaviors at The Fun Theory.

This is a great example of how creative thinking can guide change without hitting people over the head.

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